WebAhead, WebAhead Lite and Personal Evolution ReportsOur report system can produce the following reports which are unique to Evolution Technology. Please note that most Evolution Technology reports require a minimum of 450 visitors in order to produce meaningful results.
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Age Demographics
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| This report determines the demographic age breakdown of visitors to your site. The Age Groups report requires a minimum of 450 visitors to a website (specifically, to a given site design) in order to make viable age determinations. |
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Buying Behaviors
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| This report measures if site visitors found the information on your site Acceptable/Believable, if they were Evaluating/Comparing it to something else, and if they were Undecided/Unsure of whether or not your company could solve their problem/help them reach some goal/do what was claimed. |
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Interest Level by Gender
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| This report shows you if men or women are more interested in your site and/or are shopping your site most carefully. |
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Interest Level by Page
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| This report determines which pages are generating the most interest (across all users) on your site, and is a measure of visitors motivation to purchase, exchange, conduct business, etc., on a page by page basis. |
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Interest Level by Time Period
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| When are visitors to your website in a 'buying mood'? Certain companies will bid on search terms during specific time periods because they know that's when 'the fish are biting.' The Interest Level by Time Period report shows when 'the fish are biting' on your website. This report requires a minimum of 450 unique interactions and a Page Analysis in order to perform properly. |
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Interest Level by URL
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| Want to know which URLS -- hence which geographic locations -- are sending you visitors most interested in your site? This report matches levels of interest to distinct URLs, indicating which visitors and which geographies are the most likely buyers. Knowing this information directly guides your marketing efforts. You learn quickly where to direct your collateral efforts and can measure how successful recent efforts have been. |
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Visitor Loyalty
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| Loyalty is the amount of pain an individual is willing to endure to either be with or to use something when they know less pain would be involved either being with or using something else. Knowing visitor Loyalty and knowing how far that loyalty can be pushed before disloyalty sets in tells you how much and how well your clients and visitors think of your site. The example that I often use is that Susan and I regularly shop at a local grocery store. The Visitor Return Ratio report would indicate that we will return to that same grocery store week after week after week. What the Visitor Return Ratio report won't show you is that Susan and I go to new grocery stores that open in our area because we don't particularly like the grocery store we go to, we just happen to shop there because we know where everything is there. We're not loyal to that grocery store and the Loyalty report would show that we're not loyal. It would in fact show that we've already (psychologically) stopped going there, and roughly what length of time was involved. This report requires a minimum of 450 unique interactions and a Page Analysis in order to perform properly. |
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Male/Female Visitor Ratio
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| How many men and women are visiting your site? Like the Age Groups report, the Male/Female Visitor Ratio Report requires a minimum of 450 visitors to a website (specifically, to a given site design) in order to make viable gender determinations. What is being determined is not physical gender but neurologic gender aspect; are people thinking using traditionally recognized 'female' neurologic aspects or traditionally recognized 'male' neurologic aspects. Knowing neurologic gender is far more important than knowing physical gender; if a man is choosing clothing using his color sense you want to market to his feminine side, not his male side. |
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Ease of Navigation
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| 'Ease of Navigation' measures how much work was required by a site's visitors to find what they wanted and whether their problem solving skills were up to the task. Essentially, navigating a website can be likened to moving through a maze. You know where you are, aren't sure of where you were and don't know if the next turn will bet you any closer to where you want to be. Mazes, though, are often designed to test problem solving skills. This is true whether the designer did so intentionally or not. People will design mazes and/or websites so that they are easy or difficult for themselves and do so in the mistaken belief everyone thinks the way they do and hence solves problems in much the same way. If a site isn't designed for the majority of visitors then visitors will find it difficult and/or intractable and go away confused, dissappointed and probably worse. Ease of Navigation is a crucial metric for designers, developers, website owners, ecommerce providers, etc. It doesn't matter if easy to navigate by the people who designed the website, it only matters if visitors to the website can find what they want. |
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Page Failures
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| Which pages are causing visitors to lose interest in staying on your site, in what you have to offer, etc.? The PageFailures report measures visitors' 'hunter/seeker' neurologic aspect on a page by page basis and is based on the anthropologic model of hunter-gatherer societies. It's recognizing when the hunter has decided the prey isn't worth their effort any longer and has decided to hunt (browse) elsewhere. This report requires a minimum of 450 unique interactions and a Page Analysis in order to perform properly. |
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Page Failures to Exits
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| PageFailures to Exits measures the difference between the page where a visitor lost interest to the page where they actually left a site. This chart shows the page where interest died and how many pages later the visitor actually left a site. Most web people get a metric of which page visitors left on and begin modifying that page. That's a nice exercise and not at all useful because the page visitors left on isn't usually the page where they lost interest in continuing. Think of it this way; You're shopping for a car. Something about the car you're looking at right now doesn't work for you. Do you immediately walk away from that car or do you spend a little bit of time talking yourself out of the car? Most people spend a little bit of time talking themselves out of the car before they move onto the next car (meaning they'll continue shopping on your site, maybe) or leave the dealership (meaning they'll leave your site, probably). That little bit of time talking to themselve equates to continuing on a site for a few more pages before they leave. Your goal at this point is to regain their interest on those few pages you have left. Think of it as a salesperson recognizing interest has waned and directing the client to what the salesperson knows was of interest, picking up the thread of the sale and moving on from there. |
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Page Target Audience
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| The Page Target Audience Report is a page by page listing of pages and their target audience. It reports Gender, Life Experience (Neurologic Age), Understandability (Neurocognitive Age), and Decision/Learning Style. Page Target Audiences are metrics of who a site can best communicate to on a page by page basis. This is not a measure of who is coming to your site. |
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Price vs Product
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| This chart shows whether or not people believed the value (for ecommerce) or benefit (for informational or educational) of what was offered was worth the price (for ecommerce) or time involved (for informational or educational). In addition, this chart shows whether or not visitors wanted more product selection or less and whether or not visitors would purchase the product if the price was higher or lower. |
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Purchase/Exchange Stop
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This graph shows what's stopping a sale or exchange of information from taking place. This does not mean sales and exchanges of information aren't taking place, only that not all of them are. The distance between the red mark and the stacked bars in each category is an indication of how many sales/exchanges are being lost due to each factor, and there are many more factors involved than what's shown here. If all factors were included we'd be doing quantum entaglement and encryption algorithms, and cold fusion on the kitchen table, and we don't want the government to know we're capable of that just yet. There are many factors involved in people deciding to purchase something/exchange information. Here we've selected:
- Can the individual imagine themselves using/doing something?
- Would the individual really use the product or would it just collect dust?
- Can the product, service, whatever be successfully worked into their current lifestyle or would getting whatever require a change in their lifestyle? (Note that this may or may not be a positive experience based on other factors)
- Has the individual had any experience with this or a similar product/information?
- Is the individual using this or a similar product?
- Has, does or will the individual have a need for this or a similar product?
- Does individual believe they will have or have they had pleasure due to the product, service, whatever?
- Does individual believe they will have or have they had pain due to the product, service, whatever?
The ideal is to have the red marks near the tops of the stacked bars. The stacked bars themselves indicate how much of the necessary factor's information is provided by the webpage itself and how much is provided by the visitor him or herself.
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Quick Report
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| A 1-100% metric of how well your site is serving visitor needs. This report measures Understandability, Ease of Navigation, Site Gender Preference and Probability Visitors will Return. This single report also incorporates all the suggestions of which Evolution Technology is capable. |
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Real Visitors by URL
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| How many people per session where actually visiting your site as opposed to how many cookies or logins were on your site? |
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Referral Quality by Time Period and Level of Interest
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| Referral Quality is a measure of how motivated visitors to a site are to purchase, exchange, conduct business, etc. You want to have highly qualified visitors to an eCommerce site because highly qualified visitors are usually pre-qualified buyers. Referral Quality by Time Period merely adds the dimension of time, so you'll know when the most motivated visitors were using which search engines and looking for what. Knowing Referral Quality from referring sites -- especially if you're paying for SEO, clicks, etc. --- is incredibly important. You want to make sure your money is being spent wisely. These graphs show you which search engines are sending you the most qualified visitors. You would want to bid on the engine giving you the most highly qualified visitors, and specifically on the search terms which are used by the most highly qualified people. |
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Referral Quality
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| Referral Quality is a measure of which referral sources to your site are sending you visitors motivated to purchase, exchange, conduct business, etc. You want to have highly qualified visitors to an eCommerce site because highly qualified visitors are usually pre-qualified buyers. |
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Retention
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| This report literally measures how much of the visitors' deep and long-term learning channels are active while they're on the site and how well the site as a whole passes information into those channels. There are several learning channels depending on how and where and for how long you want information stored. You want visitors to remember a site as separate and unique from other sites they're visiting because they can only return to a site if they remember it exists in the first place. |
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Search Interactions
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| Search Interactions are measures of how much work visitors have to do to find what they want on a site's pages and is closely tied to PageFailures, the pages where visitors' interest wanes and or leaves completely. The higher the Search Interaction score, the worse the page for keeping people on track to meeting your goals. Search Interactions are also a measure of which pages are providing more information than visitors can comfortably and successfully use. Pages which are too complex or are not easily learned contribute to visitors leaving your site. |
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Site Target Audience
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| The Site Target Audience Report determines the best audience for your site as a whole as it currently exists in the system. It reports Gender, Life Experience (Neurologic Age), Understandability (Neurocognitive Age), and Decision/Learning Style. |
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Suggestions
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| The Suggestions Reports contain specific information on how to modify your site in order to provide your visitors with the most rewarding experience possible. |
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Term Quality
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| Term Quality is a measure of which search engine terms the most motivated visitors to a site are using to find you. You want to have highly qualified visitors to an eCommerce site because highly qualified visitors are usually pre-qualified buyers. |
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Tirekickers to Buyers Breakdown
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| The Tirekickers Report indicates how many of your site visitors are serious buyers versus how many are just doing research, and where they are in their research. For example, the first category is 'Grazing' and indicates how many site visitors are basically channel surfing and stopped on your site for some reason. The different gradations then go to 'Making a Decision', 'Not the Decision Maker' and onto 'Buyers'. Remember, this doesn't mean they will buy from your website, only that they want to buy something while they're on your website. Like the Age Groups, Male/Female Visitor Ratio and Real Visitors Reports, Tirekickers to Buyers Breakdown requires a minimum of 450 visitors to a website (specifically, to a given site design) in order to make its determinations. This report functions by measuring variance of several markers in the dominant psychographic profile. |
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Understandability
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| This report literally measures how much of the visitors' primary learning channel is active while they're on the site and how well the site as a whole passes information into that primary learning channel. There are several learning channels depending on how and where and for how long you want information stored. If a site is too complex for visitors to understand or not able to communicate in a way that the majority of visitors can understand, you're losing business, sales, etc. |
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Visitor Decision Styles
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Different people make decisions based on different things. This chart shows the number of different decision styles which were used on a site versus the types of decision styles the same site encourages or helps visitors make. The ideal is to have a close match between the two. For more information on decision styles, read our whitepaper on the subject of decision support systems. You should be interested in visitor decision styles because not everybody understand things or makes decisions the same way. A webpage analysis can determine if your site is helping people make the decisions you want or driving them away.
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Visitor Experience
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| Visitor Experience is the basic, gut level reaction a visitor has to your website. Visitors can have a good experience, a bad experience or be indifferent. Knowing Visitor Experience is key to everything about making sure your message gets across, that your product gets purchased, or that your site gets and keeps people coming back. People will remember extremes, so you want their experience to be either good or bad. In either case, they'll return. If it was a good experience, they'll return because they enjoyed it or were successful. If it was a bad experience, they'll return with friends to show them how bad it was. You never want visitors to go away indifferent. People remember bests and worsts meals, people, cars, movies, music, ... Can you remember the best meal you ever ate? Can you remember the worst? What about the most average meal? Ever had a really incredible dining experience at a burgerjoint? You don't want your website to be a burgerjoint. This report requires a minimum of 450 unique interactions and a Page Analysis in order to perform properly. |
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Visitor Expectation
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| Visitor Expectation is the basic, gut level desire visitors have of satisfying some need when they come to your site. That need can be finding goods, getting or finding service, getting information, making contact, servicing their account, whatever it was they made them want to visit your site in the first place. Expectations can be low, medium or high. Measuring Visitor Expectation is crucial in designing websites that quickly help visitors achieve their goals, and that meet or exceed the needs of your visitors. Most people don't have high expectations when they come to a website the first time unless they've received good information about that site. The goal is to have people's expectations increase as they navigate and return. Knowing what visitors expect determines website design, website taxonomy, knowledge design, product placement, inventory, critical content, information content and information density. This report requires a minimum of 450 unique interactions and a Page Analysis in order to perform properly. |
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Visitor Return Ratio
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| Visitor Return Ratio is a measure of how strongly your site influenced a visitor to return. A strong enough negative experience will cause visitors to stay away, a strong enough positive experience will cause visitors to return, tell their friends and spend money -- whether or not they found what they originally came to your site for. |
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Visitor Success Ratio
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| Visitor Success Ratio measures whether or not visitors were able to find what they came looking for and is closely tied to the Tirekickers report. Visitors who considered their time on your site unsuccessful will go away confused, disappointed and probably worse. |
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