NextStage Sentiment Analysis - NSSA

 
You analyzed http://aneconomyofmeaning.wordpress.com/2009/10/18/town-hall-meetings-and-wise-decision-making/.
<Begin list of unreasonable metrics>
  • Trust - The aggregate degree of trust between a person (brand) and a social network or contained in the message.
  • Affinity - The aggregate degree of affinity between a person (brand) and a social network or contained in the message.
  • Intent: Referral - I like this, you're a friend, you will like this too. Check it out.
  • Intent: Retribution - You piss me off. I'm telling everybody to avoid you.
  • Intent: Love - I just want to say how great you guys are.
  • Intent: Constructive - I like you, this is what I want now.
  • Intent: Troll - I don't really feel anything towards you, I'm bored and I want to be entertained.)
  • Positive - Is the comment 'Positive'?
  • Negative - ditto
  • Neutral - tritto
  • Author Rich Persona - K13 This information is designed to appeal most strongly to people who
    • prefer to experience something firsthand
    • prefer to have things demonstrated to them only after they've demonstrated that they can handle the basics (imagine someone who will only take Drivers Ed after they've driven a car a little bit)
    • will listen to a discussion or explanation usually to determine when the speaker/teacher makes a mistake (according to their own experience, as described above)
    • will learn most quickly if the experience mentioned above results in an uncomfortable or undesirable outcome
    • base decisions on immediate experience and tend to be negative in nature
    • tend to ignore postive-based information as either unreal or unsubstantiated
    • will intuitively decide negative-based information is "real" and/or "what actually happened"
    • are attracted to and will focus on demonstrations of problems or difficulties
    • are unaffected by appeals to past or future events, regardless if they reference rewards or punishments
    • tend to ignore discussions and conversational explanations, either good or bad, until what is being discussed is experienced first
    • tend to have a "this is as good as it gets" attitude and "this" isn't too good
  • Desired Intent - The likelihood that the message will have the desired intent on those who read it.
  • Psychographic Desired Intent - The likelihood that the message will have the desired intent based on psychographic distance from the author.
  • CSV (or some other file) listing the social graph of the {C, B/e, M} profiles in relationship to each other within a specific tribe, in general, for the purposes of segmenting discussions based on expert areas - Not coded yet
  • Retention - The likelihood that the message will be remembered or committed to memory
  • Gender/Age of author - Need much more powerful servers before attempting this
  • The gender and age of the composition of the social network observing the comment or blog post. [Tribe analysis] - ditto
  • The purchase / re-purchase intent of the author - Not coded yet
  • Identification: Influencer - ditto
  • Identification: Gatekeeper - tritto
  • Identification: Hub - quarttro
  • Suggestions, based on the {C, B/e, M} profile, of how to frame a message - quintto
  • Breakdown of conversations based on topic area - secto

<End List of Unreasonable Metrics>

Read' em and weep

 

 
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