NextStage Advertising Intelligence - NSAI

NextStage Advertising Intelligence
 
You analyzed http://www.barnesandnoble.com/.

Gender Appeal

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Age Appeal

 
Age Clarity

Age Actionability

 
Rich Personae something or other:
V15 This information is designed to appeal most strongly to people who
  • make decisions based on what they see (pictures, charts and graphs are strong influencers)
  • focus on issues and/or items which are personally uncomfortable to them (especially in the information presented)
  • tend to think of things as absolutes (either black or white with no shades of gray or no middle ground)
  • keep their own counsel before seeking confirmation/information from others. This counsel will revolve around what is personally uncomfortable to them and nothing else. When counsel is sought from others it will be to confirm what has already been determined will go wrong.
  • have a strong belief that something will definitely go wrong and worry because they don't know what will go wrong, when or where it will be
  • have a poor sense of time or involvement
  • have a poor or little sense of how things get done (because they tend to think in absolutes, either something isn't done or it is, nothing can be "half way to completion" or be "in process", for example)
  • tend to dismiss and/or ignore arguments/discussions in which time-factors or process-factors are involved
  • tend to become confused when time-factors or process-factors are demonstrated as imperative to a decision, and will probably avoid making a decision until the time-factors and/or process-factors are removed from the discussion
  • are more apt to believe in a negative statement than a positive statement
  • are more apt to accept negatively stated information than positively stated information
 
Your 'http://www.barnesandnoble.com/' material is best suited for the demographics outlined above.

Please contact () if these results do not match your target audience.

You can get a better understanding of how to use this information in several ways

  1. RVMsmallfrontcover.jpgPurchase a copy of Reading Virtual Minds Volume I: Science and History and read it, especially Chapter 4, Anecdotes of Learning.
  2. Take any of the these NextStage Trainings.
  3. Purchase any of these research papers...
  4. Download these free whitepapers (note that NSE called this tool TargetTrack long before Rene came on board). Hey, Free...you just know these will get busy, don't'cha?
 

 
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