NextStage Advertising Intelligence - NSAI

NextStage Advertising Intelligence
 
You analyzed http://emetrics.org/washingtondc/2009/email/072309/index.html.

Gender Appeal

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Age Appeal

 
Age Clarity

Age Actionability

 
Rich Personae something or other:
V16 This information is designed to appeal most strongly to people who
  • need to have information presented to them via pictures, charts or graphs
  • often demonstrate their internal decision making and learning processes via a series of minute muscle actions (nodding, twitching, finger-snapping, scratching, finger-drumming, etc)
  • often go through emotional "flip-flops" when making decisions
  • need to find "a point of comfort" with the goal, training, decision, etc. before they can proceed or make a commitment
  • finalize their decisions and/or learning via a digital, internal dialogue
  • need to isolate positive aspects of whatever is being considered (ie, isolating the comfort zones) before making any commitment to the outcome, goal or process
  • need to determine what's going to go right before making any commitment to the outcome, goal or process
  • are driven towards the positive
  • frame their decisions in positive outcomes
  • can not easily judge time commitments required to realize outcomes, goals or process resolutions
  • have no sense of time or process
  • references to specific time requirements often will cause confusion and a desire to avoid making a decision
  • need information to be framed in a positive manner before they can accept it
 
Your 'http://emetrics.org/washingtondc/2009/email/072309/index.html' material is best suited for the demographics outlined above.

Please contact () if these results do not match your target audience.

You can get a better understanding of how to use this information in several ways

  1. RVMsmallfrontcover.jpgPurchase a copy of Reading Virtual Minds Volume I: Science and History and read it, especially Chapter 4, Anecdotes of Learning.
  2. Take any of the these NextStage Trainings.
  3. Purchase any of these research papers...
  4. Download these free whitepapers (note that NSE called this tool TargetTrack long before Rene came on board). Hey, Free...you just know these will get busy, don't'cha?
 

 
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