NextStage Advertising Intelligence - NSAI
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You analyzed http://emetrics.org/washingtondc/2009/email/072309/index.html. |
Gender Appeal
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Age Appeal
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Age Clarity
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Age Actionability
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Rich Personae something or other:
V16 This information is designed to appeal most strongly to people who
- need to have information presented to them via pictures, charts or graphs
- often demonstrate their internal decision making and learning processes via a series of minute muscle actions (nodding, twitching, finger-snapping, scratching, finger-drumming, etc)
- often go through emotional "flip-flops" when making decisions
- need to find "a point of comfort" with the goal, training, decision, etc. before they can proceed or make a commitment
- finalize their decisions and/or learning via a digital, internal dialogue
- need to isolate positive aspects of whatever is being considered (ie, isolating the comfort zones) before making any commitment to the outcome, goal or process
- need to determine what's going to go right before making any commitment to the outcome, goal or process
- are driven towards the positive
- frame their decisions in positive outcomes
- can not easily judge time commitments required to realize outcomes, goals or process resolutions
- have no sense of time or process
- references to specific time requirements often will cause confusion and a desire to avoid making a decision
- need information to be framed in a positive manner before they can accept it
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Your 'http://emetrics.org/washingtondc/2009/email/072309/index.html' material is best suited for the demographics outlined above.
Please contact () if these results do not match your target audience.
You can get a better understanding of how to use this information in several ways
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Purchase a copy of Reading Virtual Minds Volume I: Science and History and read it, especially Chapter 4, Anecdotes of Learning.
- Take any of the these NextStage Trainings.
- Purchase any of these research papers...
- Download these free whitepapers (note that NSE called this tool TargetTrack long before Rene came on board). Hey, Free...you just know these will get busy, don't'cha?
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