NextStage Advertising Intelligence - NSAI
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You analyzed http://www.your-life.com/scripts/pages/en/home/. |
Gender Appeal
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Age Appeal
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Age Clarity
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Age Actionability
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Rich Personae something or other:
A15 This information is designed to appeal most strongly to people who
- base their decisions on problems they can readily identify
- learn most easily when being taught how and what to avoid
- are motivated most strongly when avoiding ("fleeing") trouble
- are very attentive to sounds and/or noise
- will often cue a visual memory due to some sound and/or noise and relive the memory as if it's happening right now
- envariably remember the negative about anything, especially if what they're remembering is something they took part in
- envariably will attempt to distance themselves from the remembered event, possibly by talking with someone not involved in the event and "asking/inviting" the other person to neutralize the event's negative outcome ("this and this happened." "Oh, that doesn't sound so bad...")
- make decisions by focusing on painful or uncomfortable aspects of the outcome of the decision
- remember learnings the longest when the lessons have a "so the end result is this {type of problem}" nature
- have no concept of time
- are easily distracted by project plans or timelines
- can not easily understand how an outcome can be attached to the events which preceeded it
- learn most rapidly when the lessons involve avoiding problems which are not predicated by events
- can be influenced to make decisions or learn more ardently when the lessons are guided towards non-time framed events or anchors
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Your 'http://www.your-life.com/scripts/pages/en/home/' material is best suited for the demographics outlined above.
Please contact () if these results do not match your target audience.
You can get a better understanding of how to use this information in several ways
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Purchase a copy of Reading Virtual Minds Volume I: Science and History and read it, especially Chapter 4, Anecdotes of Learning.
- Take any of the these NextStage Trainings.
- Purchase any of these research papers...
- Download these free whitepapers (note that NSE called this tool TargetTrack long before Rene came on board). Hey, Free...you just know these will get busy, don't'cha?
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