NextStage Messaging Design ToolThe NextStage Messaging Design Tool helps you
- Understand your audience
- Design for your audience
- Increase Stickiness and Branding
The NextStage Messaging Design Tool is a response to several companies sharing that they were never sure how well their marketing efforts were going to do until it was too late. In essence, they were aiming at nothing and the results included low conversions, poor response and frustration on all sides.
Fortunately, there truly is a science to creating marketing materials that work. We introduced elements of that science -- learning to listen and see -- in two previous columns, When Advertisements Crash and Listening to and Seeing Searches.
There are three steps to this process and each of them takes place long before you might think. This is where the NextStage Messaging Design Tool comes in. The NextStage Messaging Design Tool
- Asks the right questions
- At the right time
- And co-ordinates team -- advertising, marketing, design, development, upper and lower management -- efforts towards a common goal
- By getting everyone to speak the same language
The NextStage Messaging Design Tool is slanted towards websites and can be used for any presentation format. There are neither egos nor agendas attached to it. It takes the form of a series of questions which, when answered honestly and objectively, "...turns marketing into a science."
Contact , , for more info on the tool and a demo of its use.
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