NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics

NextStage Evolution Marketing Papers

Evolution Technology and What It Gets You
Evolution Technology increases the effectiveness of website commerce by dynamically adapting presentation to a user's personality. It makes using a website more comfortable and natural for users and promotes more frequent purchases by presenting opportunities that fit the user's comfort level.
Evolution Technology's ability to fine tune presentations allows it to perform targeted marketing and sales to members of different user populations visiting the same website. Other technologies recognize that user B behaves the same as user A and therefore would suggest policies and products to user B that user A was historically interested in or had purchased. Evolution Technology would be able to learn enough about the users by analyzing their usage profiles to determine which of the two was a better candidate for which service or product and tailor its presentation accordingly in real time.

Evolution Technology and What It Gets You

Defining the Visitor Action Metric
A recent Washington Post article, White House Says Web Site Counts Visitors, has generated quite a bit of talk and comment among various groups and in several on and offline periodicals. The article appeared Friday, 30 Dec 05. What followed was the usual talk and print of public ignorance, media arrogance, legality, privacy invasion, website owner's rights versus visitor's rights, ... . In following one thread, I was reminded of Kübler-Ross' Five Stages of Grief ; Denial (jokes and tongue-in-cheek comments), Resentment ("how dare they!"), Bargaining ("we should be looking at these things, not those things, and doing this about it. And while we're at it, how come we can't do things like..."), Depression ("why do things have to be the way they are?" and hostility) and finally, Acceptance ("hey, that's the way things are right now so get use to it").

Defining the Visitor Action Metric

The First Sale is the Next Page
Ecommerce is a flicker in the history of commerce. It's been around maybe ten years? Commercial exchange goes back 450,000 years. We've had a long time to get use to a certain style of doing business. You go to MegaMart and pick something up, carry it to the cashier, hand over some money and walk out. You're not too far removed from Caveman Torg bartering a bushel of wheat for that stone axe. Money has been around 10,000 years and goes back to Asia Minor when Babylonian Torg gave ShopKeeper Walius Marticus three pieces of bronze with the emperor's face engraved on them in exchange for that metal blade on Marticus' rack. ...

The First Sale is the Next Page

NextStage's Language Engine Technology in Brief
Evolution Technology is comprised of a series of modules or "engines" which have the ability to determine an individual's learning styles, memorization methods, attentiveness, reactions to information and much more. Evolution Technology does this by monitoring non-conscious psycho- and cognitive-motor behaviors during real-time activities and is entirely passive. The system never asks individuals to fill out forms, to identify themselves, or to go through an active recognition process. It can be adapted to any human-machine interface and our first efforts are in the Web-internet arena. Uses of our technology include learning and training systems, ecommerce, intelligent-interactive systems (toys, cars, planes), intruder detection, identification, detection of predatory behavior, detection of fabricated information and other security concerns.

NextStage's Language Engine Technology in Brief

Making Information Stick
Information sticks with different people in different ways. The first thing you need to do is find out how an individual or a target group of individuals filters information. After that, all you need to do is design your information with those filters in mind and it's guaranteed to stick. Proper information design can save you 82% per customer in customer acquisition costs!

Making Information Stick

Seven Things Evolution Technology Can Do for Your eLearning Site in Three Months or Less
Many people know that NextStage's Evolution Technology (ET) grew out of studies in how people learn and use information. This paper lists seven desirable educational outcomes and is based on studies of ET applied to eLearning environments. "eLearning" is used as a general term to cover all forms of education in which the student makes use of a computer interface to receive and interact with at least 50% of the course material. These environments fell into the categories of "Blended Learning", "Computer Based Training (CBT)", "eLearning", "Distance Learning" and "Web-Based Training". The information presented in this paper was gathered by ET via a standard web interface without using cookies, without asking the individuals to fill out forms ahead of time or to answer questions at the end of the eLearning session, the technology can be applied to any modern browser, and most importantly, ET works in real-time, while individuals are engaged in their learning experience.

Seven Things Evolution Technology Can Do for Your eLearning Site in Three Months or Less

Seven Things Evolution Technology Can Do for Your Website in Three Months or Less
NextStage Evolution's Evolution Technology is a synthesis of over 120 disciplines from four major fields; Anthropology, Linguistics, Mathematics and Neuroscience. Evolution Technology creates rich and precise psycho-demographic models of how people interact with information (websites, for example) by monitoring and analyzing non-conscious behaviors.
This paper contains some examples of typical gains Evolution Technology is achieving on beta and live ecommerce websites. All the charts contained herein are from NextStage Evolution's Report System.

Seven Things Evolution Technology Can Do for Your Website in Three Months or Less

Utilizing Visitor 'Goal-Seeking' in eCommerce
Quick question: How much time do you spend thinking things over before you make a decision? Days? Weeks? Months? Microseconds? All of the above?
The correct answer is "All of the above" and you probably knew that or could guess it fairly easily. After all, you probably take more time to decide which car to buy than you take to decide which show to watch on television, right?
Try this one: Is the decision making process different based on what you're deciding? In other words, is it easier to decide which entree you want at a restaurant than it is to decide which color you want to paint your house?
Had to think a little on that one, maybe?

Utilizing Visitor 'Goal-Seeking' in eCommerce

Working with Prediction Markets via NextStage's Evolution Technology
An answer comes from the worlds of behavioral mechanics (BMech) and persuasive analytics (PA) and it's called prediction markets. Prediction markets are gaining momentum among companies as diverse in size and product as pharmaceutical giant Eli Lilly and food processing solutions provider Integrated Management Solutions, and research done at MIT and The University of Iowa at Iowa City indicates it's a tool worth studying. According to the journal Nature, prediction markets are "decision-making tools that harvest the collective wisdom of groups of ordinary people. Participants are asked to buy and sell shares in real outcomes, and are rewarded for betting on outcomes that turn out to be correct."

Working with Prediction Markets via NextStage's Evolution Technology