NextStage: Ad Placement Tool

NextStage Web Ad Placement Tool

The NextStage Web Ad Placement Tool helps you

Understand what factors affect ad placement and by what amount
Determine which ad placement will best increase branding and response
Determine how successful an ad placement will be prior to purchase

NextStage Ad Placement Tool Documentation

Tool Use Fees

One (1) day, unlimited use @ US$300 (available via credit card)
One (1) month, unlimited use @ US$1,000 (available via credit card)
One (1) year, unlimited use @ US$10,000 ( or call us at ) By clicking on the above link you accept and agree to NextStage's EULA

The Problem We Solved

A concern for various online agencies is where to buy ad space on a given webpage. The five main ad placements and positions are

728x90 Leaderboard at the top of the page
160x600 Wide Sky at the right of the page
120x600 Sky at the right of the page
300x250 Medium Rectangle in the lower right of the page
180x150 Rectangle in the lower right of the page

At present this tool only computes for the above placements.

This tool is based on NextStage's research and conversations with various agency personnel. The goal is to give buyers a better idea of what space to purchase based on various criteria.

The Method

In a nutshell, the NextStage Web Ad Placement Tool has a deep knowledge of how people respond to webpage based information. It is based on a long history of research into the fields of cognitive psychology, psycho-emotive response, retail anthropology and similar fields, and uses mathematical models based on over 30,000 data points to determine where something needs to be in a person's visual field in order for them to a) remember it and b) have a positive response to it.

The Solution

The NextStage Web Ad Placement Tool's output has three parts:

What is the best placement, second best placement, ..., fifth best placement of the advertising material?
What percentage of the target audience will each placement capture?
What percentage will be most likely to act upon the ad in a given placement?

This last element is "experience impact" or simply "impact". NextStage's Ad Placement tool's best use is for creative development and ad placement types who want to have an idea of what kind of impact their creative will have on a target audience.
Please contact to get access to the Ad Placement Tool.

728x90 Leaderboard (return to top)

160x600 Wide Sky (return to top)

120x600 Sky (return to top)

300x250 Medium Rectangle (return to top)

180x150 Rectangle (return to top)