Comments on NextStage Methods and Technology

NextStage's patented technology uses mouse tracking techniques to collect subconscious behaviour, which is mapped to 70+ different personality types derived from traditional psycho and emotional cognitive behaviours from a 100k+ behaviours database. The technology also eliminates the need for first or third party cookies, giving a much more accurate read on unique visitors. It can even tell unique visitors apart on shared computers because the subconscious behaviour is different by user. ... [NextStage's Sentiment Mining technology] can be used in place of traditional qualitative research techniques and quantitative surveys, especially in the area of product development and response to design and communications. - Shaina Boone, Marketing Science Director, Critical Mass

...NextStage has come up with a new and definite success metric for the online economy. We will be taking their findings and working with partners to help them improve the overall effectiveness of their websites. - David Ireland, President OpenEdge Division, SVP Progress Software

[Joseph's] insights and views are something that a web analyst, marketing managers, site designers and anybody who has anything to do with site layout should be aware of. - Anil Batra on Web Analysis, Behavioral Targeting and Advertising

What you do and the experience you have is invaluable. - Slava Sambu, E-Business Analytics Manager, Vance Publishing Corp

I trust you to keep an open mind and to be as skeptical as I was. You can trust me to give it to you the way I see it. NextStage's ideas and methods are important to website success and indeed, to marketing success. If you are involved in marketing on any level, NextStage is important to you. It can help you be a better marketer, a more successful marketer, with much higher customer satisfaction scores than you are experiencing today. - Jim Sterne, Target Marketing, Emetrics Summit Organizer, WAA Founder

[NextStage has] developed a technology that is able to evaluate if a product, a site, a brochure etc.. will work without doing any focus group, testing or anything. How? They have compiled bazillion of data points on the behavior, attitudes, emotions, tastes, preferences of millions of western educated people and have derived a statistical model that allows to do predictive modeling for specific behavior. This is the type of technology that will make marketing leapfrog to neuromarketing. - Pierre Guillaume Wielezynski, Corporate Communications - Online Outreach, The World Bank Group

Blogtippee 3: BizMediaScience by Joseph Carrabis
Candor: I enjoy the relaxed and candid tone of this blog. The author engages readers while acknowledging his own quest for quality in the blogosphere as it relates to business. ... People who read the column regularly will have the chance to watch the evolution of the author from reluctant to a professional blogger. Back to the candor, Carrabis is open about his growth and it is quite endearing. For me the development and success of citizen journalism is wrapped in the ability of the blogger on online journalist to present well researched content. Not only is it obvious that Carrabis knows what he is talking about but when he is challenged, he is willing to look deeper in the subject matter and make sure the information presented is accurate and useful. - Kimberlee Morrison, Editorial Assistant, KnowMoreMedia.com

Carrabis' discussion provided fascinating insight to gender- and age-specific design principles-- a unique perspective that marketers should potentially explore more to learn more about the differences between women and men consumers and, ultimately, what makes them loyal customers. - IMedia Agency Summit '06

Interesting story: a while back I did a presentation on corporate blogging for Ziff-Davis.  I remember reading a fantastic opinion/analysis paper about measuring value in blogs/wikis as part of my research.  Sound familiar?  Very, very useful stuff!   Kudos on that, by the way, it was a gem compared to the majority of the other research/opinion/cruft that I looked at in preparing for that discussion... - Ed Moyle, SecurityCurve.com

NextStage has developed a capability for measuring user thought patterns and responses. Using their technology, two users can access the same file and the information could be presented in formats uniquely tailored to suit each user. That means the computer no longer treats all users in the same way, but can distinguish and adapt to user Bob versus user Sue dynamically. No longer do we have to learn how to use the computer, but the computer will have to start learning how to be used by us.- Jayson Lee, Sr. Developer, Mitre Corp

Marketing research methodologies that rely on questionnaires and standard surveys are inherently loaded with biases and errors related to the sampling frame, the survey instruments, the interviewers and the fact that the respondents know that they are being evaluated. NextStage is truly a non-biasing research tool with a lot of validity and reliability because it is based on non-conscious responses to information. This methodology offers a lot of advantages over traditional methods to evaluate the appeal and the benefits of a web site. - Eric Drouart, Former VP, International Operations, Bristol-Myers Squibb

Recently I worked with a client on her website, which was overwhelming and confusing. We went to a 2 page format and her business inquiries and sales have increased dramatically. This supports your theory that people tune out with too much info. In her case, our mission was to communicate the flavor of her business and trust that curiosity would prompt action. It has indeed! ... Keep up the great work. - Adrienne Meredith, Publisher, Luxurious Weddings and Luxurious Weddings UK

What sold me on NextStage's Evolution Technology was calling NextStage one day while I was navigating a site they monitor and being asked, 'So what question did you have on the site?' before posing my question or telling them what I was doing!
Lots of people use caller ID to answer with personal greetings. But when Evolution Technology identifies my browsing patterns in seconds and informs NextStage I'm visiting a site they monitor as I'm doing it, I know this technology works! - Charles Wentworth, President, Shalmanezer.com

NextStage Evolution is doing things that months ago, we could not dream of … and doing them REALLY well. ‘Innovative’ is not a strong enough term for what NextStage Evolution has done to the field of Internet marketing research. The ideas are revolutionary; the implications staggering. - Dave McCullough II, Marketing Analyst, WincoID

NextStage Evolution has repeatedly saved us time and money during contract negotiations and the interviewing process. It's ability to find hidden meanings in what people write has always helped us win the upper hand. - John Scullin, Director, Board of Health, Stoneham, MA

NextStage works at the intersection of business intelligence and web analytics and pulls amazing information out of data. - Robbin Steif, CEO, Lunametrics

...useful, quick primary research with a solid, actionable conclusion. I used persona modeling to redesign sites with some expensive consultants at prior jobs. Your work here would've stood on its own for my part. - Judah Phillips, Director of Web Analytics, {a very large but shy company}

What a concept: designing websites to work with human beings the way humans interact naturally with the world about them! - Mark DeYoung, Principal Systems Engineer, Performance Engineering Specialist, HP

This is the closest thing to a crystal ball I've ever seen. - Rob Graham, ClickZ New Media columnist and Director, LearningCraft.com